Legal
Privacy Policy — California
Last updated July 2026
This California Privacy Notice supplements our main Privacy Policy and applies to California residents, in accordance with the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA").
Categories of Personal Information We Collect
- Identifiers (name, email address, postal address, phone number, account username)
- Commercial information (order history, products viewed or purchased)
- Internet or other electronic network activity (browsing behavior, pages visited)
- Geolocation data (approximate, based on shipping address or IP address)
- Inferences (e.g., product recommendations based on quiz responses)
We collect this information directly from you, automatically through your use of the Service, and from service providers who assist us (e.g., payment and shipping partners).
How We Use This Information
As described in our main Privacy Policy: to fulfill orders, operate your account, provide customer service, personalize your experience, market to you (with consent where required), and improve and secure the Service.
Sale or Sharing of Personal Information
Better Formulas does not sell personal information for money. Depending on how your Advertising Cookies preference is set, certain browsing information may be considered "shared" with advertising partners under CCPA's broad definition. You can opt out at any time using the Cookies link in the site footer, or by using the "Your Privacy Choices" methods described below.
Your California Privacy Rights
- Right to Know: Request details about the personal information we've collected, used, and disclosed about you in the past 12 months.
- Right to Delete: Request deletion of personal information we've collected from you, subject to certain exceptions (e.g., completing a transaction, legal compliance).
- Right to Correct: Request correction of inaccurate personal information.
- Right to Opt-Out: Opt out of the sale or sharing of your personal information.
- Right to Non-Discrimination: We will not deny you goods or services, charge different prices, or provide a different level of service because you exercised a privacy right.
How to Exercise Your Rights
Submit a request through our Contact page, noting that it's a California privacy request. We'll verify your identity before fulfilling requests to know, delete, or correct information. You may also designate an authorized agent to make a request on your behalf.
Shine the Light
California Civil Code Section 1798.83 permits California residents to request certain information about our disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes without your consent.
Contact Us
Questions about this California Privacy Notice can be sent through our Contact page.