Legal
Privacy Policy
Last updated July 2026
Better Formulas LLC ("Better Formulas," "we," "us," or "our") respects your privacy. This Privacy Policy explains what personal information we collect, how we use and share it, and the choices available to you when you visit betterformulas.com or otherwise interact with us (the "Service").
Information We Collect
We collect information you provide directly to us, such as when you create an account, place an order, sign up for our newsletter, take our product quiz, or contact customer service. This may include your name, email address, mailing address, phone number, and payment information (processed securely by our payment provider — we do not store full payment card numbers ourselves).
We also automatically collect certain information when you use the Service, including your IP address, browser and device type, pages viewed, and referring/exit pages, using cookies and similar technologies. See Cookies & Tracking Technologies below.
How We Use Your Information
- To process and fulfill orders, including shipping and customer service communications.
- To create and maintain your account, including order history.
- To send you marketing communications, if you've opted in — you can unsubscribe at any time.
- To personalize your experience, such as quiz results and product recommendations.
- To improve our site, products, and services, and to detect and prevent fraud.
- To comply with legal obligations.
Cookies & Tracking Technologies
We use cookies and similar technologies to operate the Service, remember your preferences, and (where you've consented) support analytics and advertising. You can review and update your choices at any time using the Cookies link in the site footer, which opens our Cookies Preference tool.
| Category | Purpose | Can be disabled? |
|---|---|---|
| Required | Cart, checkout, login, and basic site security. | No — necessary for the site to function. |
| Functional | Remembers preferences like dark mode and text size. | Yes |
| Advertising | Measures and personalizes marketing. | Yes |
How We Share Information
We share personal information with service providers who help us operate the Service — payment processing, shipping and fulfillment, email delivery, analytics, and customer support tools. These providers are only permitted to use your information to perform services on our behalf. We do not sell your personal information to third parties.
We may also disclose information if required by law, to protect our rights or the safety of others, or in connection with a merger, acquisition, or sale of assets.
Your Choices
- Marketing emails: Unsubscribe using the link in any marketing email, or contact us.
- Text messages: Reply STOP to any text message to opt out, per our Terms of Use.
- Cookies: Update your preferences any time via the Cookies link in the footer.
- Account information: Review or update your account details from your Account page.
California residents have additional rights — see our Privacy Policy — California page.
Data Security
We use commercially reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Children's Privacy
The Service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date above reflects the most recent revision. Continued use of the Service after changes are posted constitutes acceptance of the updated policy.
Contact Us
Questions about this Privacy Policy can be sent through our Contact page.